Get Active: TV-campaign to get out of your chair

Commission and UEFA kick off football season with joint TV campaign promoting physical activity The European Commission and the Union of European Football Associations (UEFA) are launching a joint TV advertising campaign that aims to encourage European citizens to make physical activity part of their daily lives. The advert encourages viewers to get out of their armchairs and be physically active, using the slogan "Go on, get out of your armchair'. Millions of Europeans are expected to view the advert, as it will be screened free of charge during the half-time break of this season's televised Champions League football games. This initiative comes at a time when poor diets and low levels of physical activity in Europe account for six of the seven leading risk factors for ill health in Europe. The lack of physical exercise, coupled with unbalanced diets, has turned obesity into a serious public health problem. In most EU Member States more than half of the adult population is overweight or obese. It is also estimated that almost 22 million children are overweight in the EU and each year this figure is growing by 400000. EU Health Commissioner Markos Kyprianou said: "Europeans are eating too much and exercising too little, which explains why more than half of European adults are overweight or obese. Through this TV advertising campaign we aim to help viewers better understand the importance of physical exercise in living healthier lives and encourage them to introduce ...

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